Why is it important for a Product Owner to order Product Backlog items by value points?

Ordering Product Backlog items by value points is essential because it aligns the development work with the maximum potential market value and customer needs. This approach allows the Product Owner to prioritize features that are expected to bring the most significant benefits to users and stakeholders. By focusing on market reception as a primary value measure, the team can deliver increments that are not only functional but also resonate well with users, ultimately driving business success.

Effective prioritization using value points ensures that the team works on the most impactful items first, optimizing time and resources spent on development. This practice helps inform decision-making related to scheduling, resource allocation, and stakeholder engagement, enhancing the overall efficacy of the product development process.